Basically, there is no difference between joint venture marketing, cross-promotion & barter marketing. They are all synonyms as far as we are concerned. Joint venture marketing is a term more used by USA affiliate marketeers. It's often called JV marketing. Cross-promotion is a more generic term used by eBay, larger corporations and general marketing professionals. We also prefer this term at IntroNiche as it is a little broader. Barter marketing is a term more used by European marketeers. But what's in a name? It's all about promoting non-competing businesses sharing the same niche market for mutual benefit. Joint venture marketing, cross-promotion & barter marketing share the three golden advantages:

• Credible: get recommended to somebody's clients
• Cheap: closed barter deals save cash
• Targeted: access heavily involved microniche markets

We hope IntroNiche can help you with all your joint venture marketing, cross-promotion & barter marketing needs!