I must have reviewed a couple of hundreds of cross-marketing classified ads untill now. Here are some of the best current practices: Clear title: Example: Pets and animals related community site offers great cross marketing deals This title basically summarizes the whole classified ad in up to ten words. Reading this title, you already know what the ad will be about. Two major compontents: stating what your business does stating what cross marketing you are after. Specific cross-marketing offer: Example: I'm looking to cross-promote my business with other companies interested in targetting green/environmentally focused customers. We sell wood pellets to over 10,000 customers a year and have internet traffic of over 100,000. I'd prefer to partner with a company that can also sell its products to the same customers. We deliver to their houses and can use this if possible. You can see that the author of this classified ad knows what he wants in a cross-promotion deal: he knows and summarizes his target group in his own words and states what kind of partner he wants and uses an example of a cross-marketing channel possibility. If I were targetting green businesses, I'd contact this company! Just stating you are open for deals doesn't always cut it: your potential partner must ideally be able to just close his eyes and visualise the co-operation. Concrete examples of what is possible are a great way to achieve this. The right categories, with moderation: You can choose a lot categories for your niche market. However, only four are obligatory: Region, Language, Market Type and Interest or Industry Type. Other categories like Religion, Age, Gender and so on are facultative. I'd recommend only filling them in if they are an absolute core characteristic of your target audience. So if you are selling orange robes to buddhist monks, use the Religion characteristic by all means. If you are selling computers, best refrain. Filling in all characterstics just for the sake of it might give potential partners the idea you either don't know your market or you've got a very weird one. To finish, never forget that IntroNiche is a cross-marketing platform. Never ever write your ad like your adressing your end-consumers. Or propose a pyramid scheme. Other people will rightly assume you are spamming the platform. I could also assume you are spamming the platform and remove your classified ad. And that would be a pity.

Basically, there is no difference between joint venture marketing, cross-promotion & barter marketing. They are all synonyms as far as we are concerned. Joint venture marketing is a term more used by USA affiliate marketeers. It's often called JV marketing. Cross-promotion is a more generic term used by eBay, larger corporations and general marketing professionals. We also prefer this term at IntroNiche as it is a little broader. Barter marketing is a term more used by European marketeers. But what's in a name? It's all about promoting non-competing businesses sharing the same niche market for mutual benefit. Joint venture marketing, cross-promotion & barter marketing share the three golden advantages:

• Credible: get recommended to somebody's clients
• Cheap: closed barter deals save cash
• Targeted: access heavily involved microniche markets

We hope IntroNiche can help you with all your joint venture marketing, cross-promotion & barter marketing needs!

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Depending on the volume of postings on the site, this might take a while.  However, your classified should appear within the next hour.  Given that your classified will remain onsite for three months (or untill you cancel it), there should be plenty of time for other people to find it and react on it.

This is indeed a very valid question which we take at heart at IntroNiche. It boils down to common sense. We strongly recommend that you:

• only deal with people you feel comfortable with
• never give anyone access or insights in your clients database

Introniche allows for cooperative marketing, not database exchange. This means that when you make a deal on Introniche, you agree that you will promote the other party to your selected client database in return for a similar service. This means that you will not have to give the other party access to your database. In case you need to verify each other's database prior to making a cooperative marketing deal, we recommend you use a certified and neutral third party like an escrow service. For email database, we recommend you have a look at the Direct Marketing Association or these articles on the BeRelevant blog.

Rest assured that Introniche will treat your personal data with the utmost discretion. That aside, the main way of other people contacting you is by an online formular on the website. Other people will never see your email adress unless you reply to the message they sent you. We stress that it is important that people can contact you directly as this is a classifieds website. We repeat however that your email adress will not show and that only registered members can contact you through the contact formular. The rest is up to you though. You are free to enter your Skype ID, telephone number and website URL. It's our personal belief that the more information you provide, the more you will be contacted for cooperative marketing deals. Which is the purpose of this website. But what data you make available is your personal call.

If so, we are sorry to hear that. Please let us know here which new category you have in mind and we will see what we can do. In the meantime, please list in an aproximatively good category. Do not forget to include relevant words in your title, description and tags as this is also a good way to be found. We believe that is good practice to start with a limited amount of categories so that it is easier to find matching marketeers. When traffic and activity increases, we will definitely take into account all the suggestions you made.

Is direct marketing your thing? Try our platform. You'll be sending newsletters to new niches in no time. Just define the target of your website using the categories in the left hand side. Or post a classified saying who you're after. Don't forget to indicate in the "Channels" that you use direct marketing tools. You will then find other direct marketeers with similar interests as yours. Contact the most relevant directly to see if you can do a deal with each other. Imagine you find someone who like you sends out newsletters to twenty-somethings who are into online gaming. But you focus on xBox games, while the other person is into PC games. Why not make publicity for the other person's newsletter in your yours, if he/she does the same in his/her's. (yes, girls dig online gaming too, sometimes...) It's good new content for your visitors and you're both better off, without having to pay cash.Who knows, you could even become friends or partner-up? Anyway, we hope the Introniche platform will be helpful with your direct marketing.

IntroNiche can be a good place to market your blog. And more so, to have credible marketing. All you need is a pretty good idea of who you are trying to reach through your blog. In marketing slang, this would be your niche. Is your blog for female tech lovers in the USA? Is your blog for garden users in the Midwest? Is your blog for young travellers in Europe? You can define it in our categories. Indicate that you run a blog. Play around with the variables if you want. If you run a blog aimed at the US market, maybe define you're looking for blogs aimed at the UK market. You should now be able to find other social media who cover the same or similar markets with their blogs. Contact them directly to see if they want to do a blogswap, a linkswap (linkbuilding!) or anyting for mutual blog advertising. If so, do the deal. If not, change some variables and try to find some other bloggers that you have something in commom with. Good luck with your blog marketing!

Cross-promotion is also known as barter marketing, co-operative marketing, joint venture marketing, marketing cooperation, marketing partnerships or barter marketing. Cross-promotion is possible when two parties: who target identical or similar niche markets who are not directly competing decide they're both better off promoting each other  Three advantages of cross promotion: It is credible marketing as you are referred by somebody else It helps to reduce marketing costs as most deals are barter deals It allows to target very specific niche markers in new direct ways.   One of the most common cross-promotion practices consist of link exchanges or banner exchanges. However, there are many more ways to cross-promote succesfully.

• Internet marketing example:  Two websites both target the market of young, English speaking fashion addicts. Website 1 however specialises in discussing footwear & shoes. Website 2 specialises in discussing watches. Both websites are better off when they both advertise the other website in a banner or an editorial. This is cross promotion. 
• Internet & wireless marketing example:  A wireless application start-up & a job portal for IT people make a deal. Everybody who updates his CV on the job portal may use the new wireless application for a month free of charge. Once again, both parties are better off. The wireless company gets free access to new IT savvy customers. The IT Job portal can offer it's members something no other job portal does. Cross-promotion, again. 
• Retail marketing example:  Companies A and B both target the latino market for car owners in Florida. Company A sells car insurance policies through their website. Company B sells tuning accessoires through a chain of partner garages. Both can meet up on IntroNiche and decide to do cross-promotion . Company A will send it's database a newsletter with a special promotion on the tuning accessoires of company B. Company B will ensure there will be posters, leaflets and stickers promoting car insurance A in it's partner's garages. Indeed, cross-promotion!

You can cross-promote as well. Register now & place a free ad For more details on cross-promotion, please check this Wikipedia definition.

IntroNiche costs you nothing for the moment because the site is in it's free 'beta' phase. This means the site is being road tested to iron out any creases before a final version is launched. Being registered as a member will never cost anything. In the final version, we envision charging an upfront fixed fee per new or renewed classified advertisment and this will occur once IntroNiche hits its critical mass, potentially at the end of 2008. Each 3 month-long advert will cost somewhere in the price range of two good coffees. There will be no commission-, subscription- or hidden fees. It won't matter if you get five or fifty leads from your advertisment, you will only pay an upfront, fixed fee per advert. IntroNiche vows never to give or sell any data related to this site to spamming organisations. We will of course, give our members sufficient warning of the site becoming fee-paying. In the meantime, we suggest you make the most of the site it while it's free. And rest assured, we're sufficiently funded to maintain full service until it reaches critical mass. Are we cool? Post a free classified and cross-promote your business. That aside, you can always reach me on Twitter.